Dr. M.L. Dhawale Memorial Trust (MLDT),
Contact: Ms. Ujjwala Pendse
October 2013 – October 2016
After three years of work, this project to promote the work of tribal artists based on their traditional art forms has finally achieved profitability. Consistently high quality and new product designs have led to higher prices and increased sales through exhibitions, direct sale, and e-commerce, while better planning has lowered production costs. The artists have to help with farming and are not used to thinking in the terms of the business world, and these factors create irregularity in the production schedule, but there is now more understanding about dealing with it. The artists will now take charge of managing the production process, while MLDT will continue to help them with marketing.